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Can You Guess Our Biggest Driving Distraction

from Brodbeck Porter Insurance Agency
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by Bob Brodbeck on May 30, 2018

Of the more than 172,000 people killed in car crashes over the past five years, one in 10 were in crashes where at least one of the drivers involved was distracted. These statistics come from data analyzed by Erie Insurance housed in the Fatality Analysis Reporting System, a nationwide census of fatal motor vehicle traffic crashes maintained by the National Highway Traffic Safety Administration. Erie Insurance consulted with the Insurance Institute for Highway Safety in its analysis.

But distracted driving doesn’t just mean being distracted by your cell phone.  ERIE’s analysis found daydreaming or being “generally distracted” (being inattentive, careless, or distracted–details unknown) or “lost in thought” was the number one distraction associated with fatal crashes. (See the infographic below for the full top 10 list.)

Hear what drivers daydream about when they're behind the wheel and their reactions after learning about the risks in this video:

"Some people see driving as a time to relax and unwind and let their minds drift off, but that’s actually one of the worst things you can do,” said Jon Bloom, vice president of personal auto, Erie Insurance. “Most people know about the dangers of texting while driving, but daydreaming while driving is an almost invisible distraction – people do it automatically without even realizing the risk.”

The Erie Insurance analysis of police data from 2012-2016 showed the majority of drivers who were distracted were “generally distracted” or “lost in thought.” In fact, police report that 61 percent of distracted drivers were daydreaming at the time of a fatal crash, compared with 14 percent of drivers who were distracted by cell phone use.  Erie Insurance did a similar analysis five years ago and revisited the data to see if the types of distractions had changed over the years. The analysis found the distractions were largely the same.

HERE ARE THE TOP 10 DISTRACTIONS INVOLVED IN FATAL CAR CRASHES:

Bloom said that because FARS data on distraction is based largely on police officers’ judgment at the time of the crash, and because people involved in a crash may be reluctant to admit to distracted driving behaviors when being interviewed by police, the numbers are difficult to verify. And they may, in fact, under-represent the seriousness and prevalence of driving distractions.

CAUGHT IN THE MIDDLE OF A DAYDREAM?

To help drivers avoid daydreaming while driving, Erie Insurance reached out to Paul Atchley, Ph.D., an internationally recognized cognitive behavioral researcher. Atchley has studied distracted driving and worked with numerous national safety organizations to reduce it.

“One effective strategy to counteract daydreaming is to keep your mind alert with so-called passive forms of engagement, like listening to a radio show or a podcast,” Atchley said. “The beauty of passive engagement is that your mind will automatically tune it out when it needs to. So, if something out of the ordinary suddenly happens in your environment, your brain won’t even hear what’s on the radio anymore. It will be fully focused on the task at hand.”

Dr. Atchley cautioned against listening to a playlist of songs you’ve heard again and again, which is not recommended. Listening to something too familiar could actually encourage your mind to drift off.

Atchley offers these additional tips to help drivers keep their attention on the road:

  • Don’t replace boredom with a distraction. For example, never send or read a text to alleviate boredom. Instead, play verbal road games that help you focus, like “I Spy.” Make it even more effective by saying “I Spy a Distracted Driver” which will help your mind focus even more on the road and defensive driving.
  • Keep your hazard perception skills sharp. This means knowing where to look on the road ahead and watching for situations that may require you to take an action, such as changing speed or direction. Examples include a car entering an intersection or a pedestrian crossing the road.
  • Consider carpooling with another experienced driver. Just as professional truck drivers sometimes enlist a partner to share the driving duties, Atchley says having a co-driver can also work for everyday people. Another experienced driver sitting in the passenger seat next to you can serve as a second set of eyes.And, engaging in light conversation while you’re both looking at the road ahead can help keep your mind alert.

April is dedicated to Distracted Driving Awareness. It’s important to think about all the ways we can be distracted while driving all the time.  “We’re always looking after our Customers; we want to not only insure their cars but also protect their lives,” said Bloom, “so that’s why we’re drawing attention to the dangers of distracted driving, including driving while daydreaming.”

Looking for ways to keep yourself from driving distracted? Check out Atchley's tips on staying alert when you're behind the wheel.

If you want to know more about Erie Insurance, read about the ERIE Difference. If you’re looking for information about auto insurance, do a quick search to find a local ERIE Agent in your community. 



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